Summary
Fourteen years running web publishing for a multi-brand news organization,
six sites on Drupal and WordPress, about 2M visitors a year. I build and publish
content, handle day-to-day CMS work, QA launches, and field requests from editorial,
sales, and business teams. I write the documentation that helps people publish without
waiting on a developer. Detail-oriented; comfortable explaining technical constraints
in plain language.
Experience
Director of Digital
2026 – Present
Vineyard Gazette Media Group · Martha’s Vineyard, MA
Lead digital strategy across editorial, technology, audience, and revenue for a
multi-brand news organization (~2M annual visitors).
- Own the digital roadmap - goals for readership, subscribers, traffic, engagement, and revenue; coordinate priorities across editorial, advertising, marketing, and operations.
- Oversee websites and newsletters (delivery, UX, SEO, speed, accessibility); manage vendor and developer relationships with written requirements and clear status updates.
- Partner with sales and marketing on digital advertising and products; evaluate AI and technology tools that improve efficiency, audience engagement, and revenue.
Digital Operations Manager / Webmaster
2012 – 2026
Vineyard Gazette Media Group · Martha’s Vineyard, MA
Sole web department for a 180-year-old newspaper group: CMS admin, publishing support,
and production troubleshooting across 4 Drupal brands and 2 WordPress sites
(80,000+ content nodes).
- Led migrations from legacy systems through Drupal 6 to Drupal 10, including content-model mapping, database splitting, and launch QA on staging and production.
- First call for web issues from the newsroom and business side; triage requests, set expectations, and escalate to contractors when needed.
- Publish and maintain content in Drupal multisite and WordPress; write workflow docs and onboarding notes so editors can publish without waiting on engineering.
- Helped plan a subscription pricing change (2025) affecting hundreds of subscribers — documented rules, checked data, kept support load manageable.
Project Manager
2011 – 2012
Martha’s Vineyard Online · Martha’s Vineyard, MA
Coordinated design, development, and client deliverables; translated between designers
and developers on scope and timing.
Social Media Moderator / Front-End Programmer
2009 – 2010
Viacom / EPIX · New York, NY
- Designed and ran social media strategy for a streaming platform launch; moderated brand presence across channels.
- Built the main site as lead front-end programmer; added social and game-mechanic features; worked on a custom CMS.
Social Network Consultant / Front-End Programmer
2007 – 2009
YouTube Next Labs (formerly Next New Networks) · New York, NY
Community work for a weekly web show; coordinated a multi-site redesign; liaison between
design and development.
