The original design and setup of the website was done by a Boston contractor. I was handed a timeless simple design that echos the look of a historic medium, newspapers. Similar to the format of the New York Times and the Boston Globe, the Vineyard Gazette is largely monochromatic. Color use is minimized to highlight the color photography. There's a very clean hiarchy in elements, and a simple layout that lends to easy navigation through award winning content.
While a primary responsibility of mine has be to maintain the aesthetic of traditional print media, I've ensured new elements function appropriately and intuitively as new media. The value in the work I do for the newspaper falls between the look of the site, and content itself. It's the navigation, links, and site map that defines a users experience.